{"id":1183,"date":"2025-06-19T09:33:22","date_gmt":"2025-06-19T09:33:22","guid":{"rendered":"https:\/\/manlio.fr\/?p=1183"},"modified":"2025-06-19T09:36:14","modified_gmt":"2025-06-19T09:36:14","slug":"jz-academie","status":"publish","type":"post","link":"https:\/\/manlio.fr\/en\/jz-academie","title":{"rendered":"JZ Acad\u00e9mie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1183\" class=\"elementor elementor-1183\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04cf31b e-flex e-con-boxed e-con e-parent\" data-id=\"04cf31b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09403d8 elementor-widget elementor-widget-heading\" data-id=\"09403d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">JZ Acad\u00e9mie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e1560 elementor-widget elementor-widget-text-editor\" data-id=\"08e1560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Un site \u00e0 r\u00e9inventer pour une institution en mouvement<\/h3>\nJZ Acad\u00e9mie est n\u00e9e des Laboratoires JZ, r\u00e9f\u00e9rence fran\u00e7aise dans le domaine des compl\u00e9ments alimentaires issus de la m\u00e9decine traditionnelle chinoise. L\u2019acad\u00e9mie transmet ce savoir \u00e0 travers deux formations principales : l\u2019une ouverte \u00e0 tous, et l\u2019autre destin\u00e9e aux professionnels de sant\u00e9. Leur site existant n\u2019\u00e9tait plus \u00e0 la hauteur du contenu dispens\u00e9 \u2014 aussi bien en termes de design que d\u2019autonomie technique. Il fallait donc le repenser int\u00e9gralement.\n<h3>Une continuit\u00e9 logique avec le groupe JZ<\/h3>\nApr\u00e8s avoir collabor\u00e9 avec les Laboratoires JZ sur le site Yukwell, j\u2019ai \u00e9t\u00e9 sollicit\u00e9 pour prendre en charge la refonte du site de JZ Acad\u00e9mie. Cette mission s\u2019inscrivait dans une volont\u00e9 de coh\u00e9rence de marque et de mont\u00e9e en qualit\u00e9 des outils digitaux du groupe. L\u2019enjeu : offrir \u00e0 JZ Acad\u00e9mie une plateforme qui refl\u00e8te la rigueur de son enseignement, la renomm\u00e9e de son \u00e9quipe p\u00e9dagogique, et son exigence en mati\u00e8re de certification (Qualiopi, obtenue au cours de notre collaboration).\n<h3>Une refonte pens\u00e9e pour durer<\/h3>\nJ\u2019ai travaill\u00e9 sur ce projet avec pour priorit\u00e9 de donner \u00e0 l\u2019\u00e9quipe de JZ Acad\u00e9mie un site moderne, \u00e9volutif, et administrable en interne. La structure a \u00e9t\u00e9 repens\u00e9e pour valoriser les formations, rassurer les visiteurs et faciliter les inscriptions. Des outils de promotion (pop-up, affiches \u00e9v\u00e9nementielles) ont \u00e9t\u00e9 int\u00e9gr\u00e9s pour soutenir les campagnes de communication. La formation en Pharmacop\u00e9e Traditionnelle Chinoise a ensuite \u00e9t\u00e9 ajout\u00e9e, preuve d\u2019une plateforme capable d\u2019\u00e9voluer au rythme de l\u2019offre.\n<h3>Un site qui refl\u00e8te la qualit\u00e9 et nourrit la notori\u00e9t\u00e9<\/h3>\nLe site joue aujourd\u2019hui un r\u00f4le central dans la strat\u00e9gie de JZ Acad\u00e9mie : il g\u00e9n\u00e8re des inscriptions, soutient la reconnaissance de l\u2019acad\u00e9mie sur son march\u00e9, et donne \u00e0 voir l\u2019exigence port\u00e9e par l\u2019\u00e9quipe p\u00e9dagogique. C\u2019est une vitrine, un outil, et un point d\u2019ancrage digital pour une structure en pleine croissance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91a219 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"c91a219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jzacademie-mtc.fr\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visiter le site internet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e578504 e-con-full e-flex e-con e-child\" data-id=\"e578504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29bed40 elementor-widget elementor-widget-text-editor\" data-id=\"29bed40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strat\u00e9gie digitale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee6468 elementor-widget elementor-widget-text-editor\" data-id=\"8ee6468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Site internet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f109dea elementor-widget elementor-widget-video\" data-id=\"f109dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/manlio.fr\/wp-content\/uploads\/2025\/04\/JZ-Academie.mp4\" autoplay=\"\" muted=\"muted\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>JZ Acad\u00e9mie Un site \u00e0 r\u00e9inventer pour une institution en mouvement JZ Acad\u00e9mie est n\u00e9e des Laboratoires JZ, r\u00e9f\u00e9rence fran\u00e7aise dans le domaine des compl\u00e9ments alimentaires issus de la m\u00e9decine traditionnelle chinoise. L\u2019acad\u00e9mie transmet ce savoir \u00e0 travers deux formations principales : l\u2019une ouverte \u00e0 tous, et l\u2019autre destin\u00e9e aux professionnels de sant\u00e9. Leur site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JZ Acad\u00e9mie - Manlio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manlio.fr\/en\/jz-academie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JZ Acad\u00e9mie - Manlio\" \/>\n<meta property=\"og:description\" content=\"JZ Acad\u00e9mie Un site \u00e0 r\u00e9inventer pour une institution en mouvement JZ Acad\u00e9mie est n\u00e9e des Laboratoires JZ, r\u00e9f\u00e9rence fran\u00e7aise dans le domaine des compl\u00e9ments alimentaires issus de la m\u00e9decine traditionnelle chinoise. L\u2019acad\u00e9mie transmet ce savoir \u00e0 travers deux formations principales : l\u2019une ouverte \u00e0 tous, et l\u2019autre destin\u00e9e aux professionnels de sant\u00e9. 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